target audience: TECH SUPPLIER  Publication date: Jan 2024 - Document type: IDC Survey - Doc  Document number: # US51734022

Brand Perspective: IDC Retail Media Network Survey


  • Roger Beharry Lall Loading
  • Ananda Chakravarty Loading
  • Alex Holtz Loading


  • 33 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

On-line Presentation


This IDC Survey offers insights into the expanding retail media network (RMN) landscape from the perspective of advertisers, drawing from IDC's Retail Media Network Survey conducted in May 2023. Analyzing results from a global survey encompassing 224 retail leaders across North America and Europe, spanning various retail subverticals and companies with 250+ employees, the survey aimed to comprehend aspects such as retail media networks, players in the retail media space, buyer perspectives, necessary services for RMNs, and the provision of capabilities by vendors in the market. The survey specifically delved into RMN growth, operational aspects, business models, and the utilization of data in RMNs for advertising purposes.

"In the retail media network landscape, brands face an exciting opportunity although partnerships, technology, and data management still need to mature for RMNs to become dedicated considerations. As advertisers move beyond cookie-based mediums, retailers with their unique first-party data assets are poised to offer brands targeted, integrated, and extremely compelling campaign alternatives." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications at IDC


Do you have questions about this document
or available subscriptions?