target audience: TECH BUYER Publication date: Dec 2023 - Document type: IDC MarketScape - Doc Document number: # US50625723
IDC MarketScape: Worldwide B2B Digital Commerce Applications for Midmarket Growth 2023–2024 Vendor Assessment
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Abstract
This IDC study provides an assessment of the principal B2B digital commerce platforms suitable for midmarket buyers with $100 million to $500 million or more in annual GMV. This report also discusses what criteria are most important for these companies to consider when selecting a digital commerce platform system.
"Midmarket B2B firms are poised to shake the foundations of the future digital economy," says Heather Hershey, research director of IDC's Worldwide Digital Commerce program. "By leveraging a powerful arsenal of generative AI, machine learning, and transformative commerce software, growth-obsessed midmarket B2B buyers are poised to revolutionize the customer experience, expand into new business models and commerce channels, develop advantageous partnerships to explore new revenue frontiers, and lead the charge in a world driven by continuous digital transformation and innovation."