target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Perspective - Doc Document number: # EUR151366023
BT Unveils its Strategy for Business at Focus 2023: Better on BT
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Abstract
This IDC Market Perspective summarizes the highlights of BT Focus 2023, which was held virtually on October 12, 2023. It provides IDC's perspective on BT Business' strategy, with a focus on its Global Fabric platform and its efforts in terms of connectivity, security, digital work, SMB, artificial intelligence, and sustainability.
"BT operates in a market that is increasingly crowded, and it is not just faced with its traditional peers, but also with growing pressure from coopetitors looking to grow their share of wallet," said Jan Hein Bakkers, senior research director, IDC. "In this environment, BT will need to balance choice with scale to maximize relevance and ensure sustainable margins."