target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Web Conference Proceeding: Tech Supplier - Doc Document number: # EUR150727323
How to Engage with the C-Suite in a Challenging EMEA Tech Market: Identifying and Understanding Their Digital Business Priorities and Pain Point
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Abstract
This IDC Web Conference, presented in April 27, 2023, discusses the key priorities and concerns of EMEA C-suites in terms of the digital business. There are glimmers of positive economic signs in EMEA that are softening previous pessimism, although recent events such as the banking shock and worsening U.S.-Russia relations are clear signs of fragility and uncertainty in today's macroeconomic scenario.
EMEA IT spending will grow by 3% in 2023, with tech budgets being increasingly influenced and even decided by C-suite executives, but how can tech vendors ensure they are aware of executive priorities and pain points, and position themselves competitively in the market?
While there are no obvious signs of digital budgets being cut (yet), we are seeing a reprioritization of digital projects in favor of those with an immediate business value impact. We will see increased focus on cost management and financial discipline will certainly characterize the year ahead, with little margin for incorrect business and tech bets.
This IDC Web Conference looks at:
- The outlook for the EMEA digital market
- C-suites' key business and digital priorities and plans
- Ways to engage with C-suite personas and identify market opportunities in this turbulent time