target audience: TECH BUYER Publication date: Mar 2023 - Document type: IDC Perspective - Doc Document number: # EUR150513023
The "Inverted Perspective" Approach in the Retail Value Chain
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Abstract
This IDC Perspective proposes additional models and approaches to retail companies in defining and managing internal processes throughout the entire retail value chain.
As operational efficiency is a relevant priority and challenge for retailers, this document provides an overview of alternative visions and solutions to overcome internal disruptions and implement a real purpose-led model for efficiency.
"Retailers have generally identified customer lifetime value and consumer experience excellence as top priorities in the definition of their strategies and processes. While always keeping the front end of the customer journey as the place 'where the magic happens,' retailers must now reverse the discussion and focus on driving competitive advantage and profitability at the back end — for which they need to untie critical knots, such as interactions among actors that manage the product life cycle and the overall supply chain," said Cristiano Quattrini, senior associate advisor at IDC Retail Insights.