target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # AP50325323
IDC FutureScape: Worldwide Future of Connectedness 2024 Predictions ― Asia/Pacific (Excluding Japan) Implications: Positioning for Success ― Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC Presentation is an accompanying piece to the main Future of Connectedness FutureScape 2023. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.
"As we witness a wireless-first, cloud-first strategic shift in Asia/Pacific, the importance of a resilient and scalable network cannot be overstated," says Monica Collier, associate research director, IDC Asia/Pacific. She adds, "This approach is critical in supporting distributed work models and ensuring that enterprises have continuous and secure access to data across multiple platforms."