Top Retail Generative AI Use Cases

Executive Snapshot

• Figure: Executive Snapshot: Top Retail Generative AI Use Cases

Situation Overview

• Adoption of GenAI and Challenges for Retail

• Figure: GenAI Adoption Across Retailers

• Retail GenAI Use Cases Proliferate

• GenAI Use Cases Categories

• Figure: Definitions of Use Case Categories

• Figure: Generative AI Use Case Clusters

• Alignment of Use Cases

• Figure: GenAI Characteristics Foundation

• Data Characteristics

• Interface Characteristics

• Generative Characteristics

• Figure: Dogs Playing Poker — Diffusion Model Process

• Minimal Change or Easy Transition

• Immediacy of Results

• The Top Use Cases for Retail

• Figure: Top GenAI Use Cases for Retail

• Use Case 1: Customer Support Chatbots and Assistants

• Example: Otto Group's AI Assistant Chatbot

• Deployments

• Use Case 2: In-Store Associate Knowledge Base

• Example: Tractor Supply In-Store Knowledge Management

• Deployments

• Use Case 3: Retail Conversational and Contextual Search/Product Discovery

• Example: Carrefour's Hopla Chatbot

• Deployments

• Figure: Zalando GenAI Chatbot Assistant

Advice for the Technology Buyer

• Potential Growth and Future Top Use Cases

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• Related Research

• Synopsis