target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC Perspective - Doc Document number: # US51474424
Top Retail Generative AI Use Cases
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Abstract
This IDC Perspective discusses the top retail generative AI (GenAI) use cases. Over 63.8% of retailers are investing in generative AI, focusing on use cases like natural language understanding and content generation despite facing challenges such as IT complexity and talent shortages. Retailers prioritize GenAI applications that offer measurable business value with top use cases including customer support chatbots, in-store associate knowledge bases, and digital search/product discovery. These applications align with GenAI's unique capabilities, offering potential for improved efficiency, productivity, and customer engagement.
"Generative AI is taking the retail industry by storm — what we think is an innovative use case now will be routine in less than 18 months." — Ananda Chakravarty, research VP, IDC Retail Insights