target audience: TECH BUYER Publication date: Dec 2023 - Document type: IDC MarketScape - Doc Document number: # US51405723
IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for Midmarket B2B Organizations 2023 Vendor Assessment
Content
List of Tables
List of Figures
Related Links
Table of Contents
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IDC MarketScape Figure
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Figure: IDC MarketScape Worldwide Omni-Channel Marketing Platforms for Midmarket B2B Organizations Vendor Assessment
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IDC Opinion
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IDC MarketScape Vendor Inclusion Criteria
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Omni-Channel Adoption
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Table: Channels Natively Supported by Omni-Channel Marketing Platforms
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General Marketing Functions
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Table: General Marketing Functions Natively Supported by Omni-Channel Marketing Platforms
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Journey Orchestration
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Table: Orchestration Capabilities Supported by Omni-Channel Marketing Platforms
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Personalization
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Table: Cross-Channel Experiences That Omni-Channel Marketing Platforms Personalize in Real Time
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Artificial Intelligence/Machine Learning
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Table: AI Functionalities Currently Included in Omni-Channel Marketing Platforms
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Table: Machine Learning– and AI-Enabled Marketing Functions
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Summary
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Advice for Technology Buyers
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Vendor Summary Profiles
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Adobe
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Strengths
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Challenges
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Consider Adobe When
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Freshworks
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Strengths
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Challenges
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Consider Freshworks When
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HubSpot
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Strengths
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Challenges
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Consider HubSpot When
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Microsoft
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Strengths
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Challenges
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Consider Microsoft When
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Salesforce
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Strengths
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Challenges
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Consider Salesforce When
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SAP
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Strengths
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Challenges
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Consider SAP When
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SugarCRM
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Strengths
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Challenges
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Consider SugarCRM When
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Zoho
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Strengths
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Challenges
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Consider Zoho When
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Appendix
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Reading an IDC MarketScape Graph
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IDC MarketScape Methodology
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Market Definition
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Strategies and Capabilities Criteria
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Table: Key Strategy Measures for Success: Worldwide Omni-Channel Marketing Platforms for Midmarket B2B Organizations
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Table: Key Capability Measures for Success: Worldwide Omni-Channel Marketing Platforms for Midmarket B2B Organizations
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Learn More
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Related Research
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Synopsis
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