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 target audience: TECH BUYER  Publication date: Dec 2023 - Document type: IDC MarketScape - Doc  Document number: # US51405723

IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for Midmarket B2B Organizations 2023 Vendor Assessment

By: 

  • Roger Beharry Lall
  • Gerry Murray
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Content

List of Tables

List of Figures



Related Links

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Table of Contents


  • IDC MarketScape Figure

    • Figure: IDC MarketScape Worldwide Omni-Channel Marketing Platforms for Midmarket B2B Organizations Vendor Assessment

  • IDC Opinion

  • IDC MarketScape Vendor Inclusion Criteria

    • Omni-Channel Adoption

    • Table: Channels Natively Supported by Omni-Channel Marketing Platforms

    • General Marketing Functions

    • Table: General Marketing Functions Natively Supported by Omni-Channel Marketing Platforms

    • Journey Orchestration

    • Table: Orchestration Capabilities Supported by Omni-Channel Marketing Platforms

    • Personalization

    • Table: Cross-Channel Experiences That Omni-Channel Marketing Platforms Personalize in Real Time

    • Artificial Intelligence/Machine Learning

    • Table: AI Functionalities Currently Included in Omni-Channel Marketing Platforms

    • Table: Machine Learning– and AI-Enabled Marketing Functions

    • Summary

  • Advice for Technology Buyers

  • Vendor Summary Profiles

    • Adobe

    • Strengths

    • Challenges

    • Consider Adobe When

    • Freshworks

    • Strengths

    • Challenges

    • Consider Freshworks When

    • HubSpot

    • Strengths

    • Challenges

    • Consider HubSpot When

    • Microsoft

    • Strengths

    • Challenges

    • Consider Microsoft When

    • Salesforce

    • Strengths

    • Challenges

    • Consider Salesforce When

    • SAP

    • Strengths

    • Challenges

    • Consider SAP When

    • SugarCRM

    • Strengths

    • Challenges

    • Consider SugarCRM When

    • Zoho

    • Strengths

    • Challenges

    • Consider Zoho When

  • Appendix

    • Reading an IDC MarketScape Graph

    • IDC MarketScape Methodology

    • Market Definition

    • Strategies and Capabilities Criteria

    • Table: Key Strategy Measures for Success: Worldwide Omni-Channel Marketing Platforms for Midmarket B2B Organizations

    • Table: Key Capability Measures for Success: Worldwide Omni-Channel Marketing Platforms for Midmarket B2B Organizations

  • Learn More

    • Related Research

    • Synopsis