IDC FutureScape: Worldwide Generative Artificial Intelligence 2024 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Generative Artificial Intelligence 2024 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology Buyers

• Prediction 1: By 2026, GenAI Will Assume 42% of Traditional Marketing’s Mundane Tasks Such as SEO, Content and Website Optimization, Customer Data Analysis, Segmentation, Lead Scoring, and Hyper-Personalization

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 2: By 2027, the Use of GenAI to Support and Execute Application Modernization IT Services Work Will Grow by 75% to Streamline Efficiency, Enhance Services Delivery Speed, and Bolster IT Services Margins

• Associated Drivers

• IT Impact

• Guidance

• Prediction 3: By 2028, GenAI-Based Tools Will Be Capable of Writing 80% of Software Tests, Decreasing the Need for Manual Testing and Resulting in Improvements to Test Coverage, Software Usability, and Code Quality

• Associated Drivers

• IT Impact

• Guidance

• Prediction 4: By 2025, G2000 That Effectively Use GenAI Prompts in IT Operational and Observability Tools Will Free Up Developers to Deliver Revenue-Generating Features 35% Faster

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 5: By 2025, 70% of Enterprises Will Form Strategic Ties with Cloud Providers for GenAI Platforms, Developer Tools, and Infrastructure, Requiring New Corporate Controls for Data and Cost Governance

• Associated Drivers

• IT Impact

• Guidance

• Prediction 6: By 2026, the Strategic Importance of GenAI Will Force a Market-Driven Reset of the Current Single Vendor–Dominated Coprocessor Market for GenAI Chips and Drive End-User System Prices Down by 25%

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 7: By 2025, 35% of Enterprises Will Have Mastered the Use of Generative AI to Codevelop Digital Products and Services, Leading to Double the Revenue Growth Versus Their Competitors

• Associated Drivers

• IT Impact

• Guidance

• Prediction 8: By 2027, 40% of Current Job Roles Will Be Redefined or Eliminated Across G2000 Organizations Accelerated by GenAI Adoption

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 9: By 2026, 70% of Cloud and Software Platform Providers Will Bundle GenAI Safety and Governance Packages with Their Primary Services, Reducing GenAI Risk Scenarios by Three Times

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 10: By 2025, Two-Thirds of Businesses Will Leverage a Combination of GenAI and Retrieval-Augmented Generation to Power Domain-Specific Self-Service Knowledge Discovery, Improving Decision Efficacy by 50%

• Associated Drivers

• IT Impact

• Guidance

Advice for Technology Buyers

External Drivers: Detail

• AI Everywhere — Generative AI Takes the Spotlight

• The Drive to Automate — Maximizing Efficiency and New Opportunities

• Cybersecurity and Risk — Building Resilience Against Multiplying Threats

• The Digital Business Imperative — Competitiveness and Outcomes

• Everything as a Service Intensifies — Transforming Models to Drive Change

• Shifting Tech Regulatory Landscape — Navigating Risk and Opportunity

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