target audience: TECH BUYER Publication date: Jun 2024 - Document type: IDC Perspective - Doc Document number: # US50881223
A Deeper Look at VOC 2.0 and Unstructured Data
Table of Contents
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Executive Snapshot
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Figure: Executive Snapshot: Voice of the Customer and Unstructured Data
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Situation Overview
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Phases of Voice of the Customer Programs
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The Transition from VOC 1.0 to 2.0 Customer Feedback Data
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Gaining Insights from Unstructured Data
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Challenges with Unstructured Data
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Summary
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Advice for the Technology Buyer
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Learn More
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Related Research
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Synopsis
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