target audience: TECH BUYER Publication date: May 2023 - Document type: IDC Perspective - Doc Document number: # US50627123
Digital Services Act and Your Customer Data: The Future of Digital Marketing and Customer Experience Will Be Highly Regulated
Table of Contents
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Executive Snapshot
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Figure: Executive Snapshot: The European Union Versus Big Tech (The Digital Services Act)
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Situation Overview
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Figure: Relevant Regulation Timeline (DSA)
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Historical Context for Digital Services Regulation
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Figure: Main Features and Goals of the DSA
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Disruptive Regulatory Impact
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Figure: Very Large Online Platforms and Societal Risk
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The Digital Services Act
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Figure: Four Types of Digital Service Providers Targeted by the DSA
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Figure: DSA Penalties
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The Contents of the DSA
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Specific Rules for Very Large Online Platforms
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Figure: Online Transparency Rules
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Advice for the dIGITAL mARKETER
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Learn More
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Related Research
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Synopsis
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