IDC FutureScape: Worldwide Digital Business Strategies 2024 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Digital Business Strategies 2024 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology Buyers

• Prediction 1: By 2025, 35% of Enterprises Will Have Mastered the Use of GenAI to Codevelop Digital Products and Services Leading to Double the Revenue Growth Compared with Their Competitors

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 2: Spending on Digital Technology by Organizations Will Grow at 7x the Economy in 2024, as Companies Are Compelled by Market Demands to Grow Digital Business Models and Strengthen Digital Capabilities

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 3: By 2026, the Proliferation of Data from GenAI and Other Key Digital Initiatives Will Result in 25% of the G2000 Organizations Introducing or Elevating the Role of Chief AI Officer to the C-Suite

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 4: By 2025, Digital-Native Businesses Will Be at the Forefront of GenAI Adoption, Investing in GenAI at 5x the Rate of Non-DNBs to Accelerate Their Competitive Edge

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 5: In 2028, Organizations with Established Digital Business Platforms Will Have 50% Higher Digital Market Share with Greater Abilities to Track ROI and Execute Digital Revenue Initiatives

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 6: By 2025, 40% of Organizations Will Be Selling to, Engaging with, or Provisioning On-Demand Services Through Digital Ecosystems to Enable New Business Models Powered by AI Everywhere Capabilities

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 7: By 2026, 40% of Enterprises Will Develop New KPIs That Are Directly Tied to Digital Business Outcomes Through the Application of Advanced Analytics and AI

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 8: By 2027, 80% of CEOs Will Assert That Their C-Suite Technology Leader’s Primary Function Should Be to Invest in Digital-First Initiatives to Deliver on Digital Revenue Targets

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 9: By 2026, 90% of Knowledge Workers Will See AI Augmenting a Portion of Their Workflow, Resulting in the Need for Organizations to Reskill All Employees for the Next Age of Digital Business

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

• Prediction 10: By 2027, to Meet Their Sustainability Ambitions, G2000 Organizations’ Business and IT Leaders Will Dedicate at Least 20% of Their Digital Tech Spending Toward Sustainability Initiatives

• Associated Drivers

• IT Impact

• Business Impact

• Guidance

Advice for Technology Buyers

External Drivers: Detail

• AI Everywhere — Generative AI Takes the Spotlight

• The Drive to Automate — Maximizing Efficiency and New Opportunities

• Economic Uncertainty — IT Malaise and Market Volatility

• The Digital Business Imperative — Competitiveness and Outcomes

• Everything as a Service Intensifies — Transforming Models to Drive Change

• Dynamic Work and Skills Requirements — New Work Mode Era

• Operationalization of ESG — Measuring and Implementing Sustainability

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• Related Research