Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment

IDC Market Share Figure

• Figure: Worldwide SMB Marketing Campaign Management Software 2021 Share Snapshot

Executive Summary

Advice for Technology Suppliers

• Value Optimization and Presentation

• Data Utilization and Analytics Availability

• Personalization Beyond "Dear <Name>"

• Automation and Simplification

• Functional Expansion Within (and Beyond) the Martech Stack

• Many-to-Many Integrated Ecosystems

Market Share

• Table: Worldwide SMB Marketing Campaign Management Software Revenue by Vendor, 2021

• Figure: Worldwide SMB Marketing Campaign Management Software Revenue and Cumulative Share by Vendor, 2021

Who Shaped the Year

Market Context

• Category Evolution — Dawn of a New Segment

• A Segment Within a Segment

• Broader Customer Experience Context

• Figure: Customer Experience Orchestration Services

• Significant Market Developments

• Regional Concentration

• Figure: Worldwide SMB Marketing Campaign Management Software Revenue Share by Region, 2021

Methodology

Market Definition

Related Research