IDC Market Share Figure

Figure: Worldwide SMB Marketing Campaign Management Software 2021 Share Snapshot

Executive Summary

Advice for Technology Suppliers

Value Optimization and Presentation

Data Utilization and Analytics Availability

Personalization Beyond "Dear <Name>"

Automation and Simplification

Functional Expansion Within (and Beyond) the Martech Stack

Many-to-Many Integrated Ecosystems

Market Share

Table: Worldwide SMB Marketing Campaign Management Software Revenue by Vendor, 2021

Figure: Worldwide SMB Marketing Campaign Management Software Revenue and Cumulative Share by Vendor, 2021

Who Shaped the Year

Market Context

Category Evolution — Dawn of a New Segment

A Segment Within a Segment

Broader Customer Experience Context

Figure: Customer Experience Orchestration Services

Significant Market Developments

Regional Concentration

Figure: Worldwide SMB Marketing Campaign Management Software Revenue Share by Region, 2021

Methodology

Market Definition

Related Research