Table of Contents
IDC Market Share Figure
Figure: Worldwide SMB Marketing Campaign Management Software 2021 Share Snapshot
Executive Summary
Advice for Technology Suppliers
Value Optimization and Presentation
Data Utilization and Analytics Availability
Personalization Beyond "Dear <Name>"
Automation and Simplification
Functional Expansion Within (and Beyond) the Martech Stack
Many-to-Many Integrated Ecosystems
Market Share
Table: Worldwide SMB Marketing Campaign Management Software Revenue by Vendor, 2021
Figure: Worldwide SMB Marketing Campaign Management Software Revenue and Cumulative Share by Vendor, 2021
Who Shaped the Year
Market Context
Category Evolution — Dawn of a New Segment
A Segment Within a Segment
Broader Customer Experience Context
Figure: Customer Experience Orchestration Services
Significant Market Developments
Regional Concentration
Figure: Worldwide SMB Marketing Campaign Management Software Revenue Share by Region, 2021
Methodology
Market Definition
Related Research