target audience: TECH SUPPLIER Publication date: Nov 2022 - Document type: Market Share - Doc Document number: # US49393822
Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment
This IDC study provides 2021 market share analysis of the worldwide SMB marketing campaign management software market.
"SMB marketers have matured and have their own distinct requirements for powerful, yet easy-to-implement tools," said Beharry Lall, research director, IDC Marketing Applications for Growth Companies. "A new breed of martech vendor is evolving in response to SMB needs, and incumbents that fail to understand this opportunity risk being displaced."