Japan CX Software/CRM Applications Forecast, 2024–2028

IDC Market Forecast Figure

• Figure: Japan CRM Applications Revenue Snapshot

Executive Summary

• Japan CX IT Market

• Japan CRM Applications Market

Advice for Technology Suppliers

Market Forecast

• Japan CX Software Market Definition

• Japan CX Software Market Revenue Forecast by Segment

• CX Applications Market

• CX Applications Development and Deployment Market

• CX System Infrastructure Software Market

• Table: Japan CX-Related Software Revenue by Segment, 2022–2028 (JPY M)

• Japan CRM Applications Market Definition

• Japan CRM Applications Market Revenue Forecast by Functional Market Segment

• Advertising Applications

• Contact Center Applications

• Customer Service Applications

• Digital Commerce Applications

• Marketing Campaign Management Applications

• Sales Force Productivity and Management Applications

• Table: Japan CRM Applications Revenue by Functional Market, 2022–2028

Market Context

• Drivers and Inhibitors

• Drivers

• AI Everywhere — Incorporating GenAI Capabilities into CX-Related Software

• Shift to Business Processes Based on OMO

• Demand for Operational Efficiency and Shift in Revenue Model due to Domestic Population Decline

• Inhibitors

• Cost Optimization Initiatives at User Companies

• Changes in CX Measures due to Declining Consumer Purchasing Power

• Significant Market Developments

• Incorporating GenAI functions into Applications and Employing Them to CX-Related Tasks

• From Integrating Omni-Channel Experiences to Transitioning to Digital Business Driven by Customer Data

• Measures to Improve Work Efficiency and EX in Response to a Declining Working Population

• Changes from Prior Forecast

• Japan CX Software Market

• Figure: Japan CX-Related Software Revenue, 2022–2028 (JPY M): Comparison of May 2024 and June 2023 Forecasts

• Japan CRM Applications Market

• Figure: Japan CRM Application Revenue, 2022-2028 (JPY M): Comparison of May 2024 and June 2023 Forecasts

Market Definition

• Japan CX Software Market

• Table: Segmentation and Definition of the Japan CX Software Market

• CRM Applications Market

• Advertising Applications

• Programmatic Advertising Platforms

• Data Platforms

• Advertising Attribution

• Contact Center Applications

• Customer Service Applications

• Digital Commerce Applications

• Marketing Campaign Management Applications

• Sales Force Productivity and Management Applications

Methodology

Related Research