target audience: TECH BUYER  Publication date: Jul 2023 - Document type: IDC PlanScape - Doc  Document number: # EUR151007223

IDC PlanScape: The Retail CRM Platform

By: 

  • Cristiano Quattrini
  • Filippo Battaini
  • Sofia Poggi
  • Ornella Urso
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Content

List of Figures



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Table of Contents


  • IDC PlanScape Figure

    • Figure: IDC PlanScape: The CRM Platform in retail

  • Executive Summary

  • Why is THE RETAIL CRM PLATFORM Important?

  • What is THE RETAIL CRM PLATFORM?

    • Figure: The Retail CRM Platform

  • Who are the Key Stakeholders?

    • Figure: The Key Stakeholders of the Retail CRM Platform

  • How Can My Organization Take Advantage of THE RETAIL CRM PLATFORM?

  • Advice for Technology Buyers

  • Related Research