target audience: TECH BUYER  Publication date: Oct 2022 - Document type: IDC PeerScape - Doc  Document number: # EUR149775322

IDC PeerScape: Practices to Successfully Implement Immersive Technologies in Retail

By: 

  • Sofia Poggi
  • Ornella Urso
  • Filippo Battaini
Add to shopping cart $4,500.00
Back to Document Abstract

Content

List of Figures



Related Links

Back to Document Abstract

Table of Contents


  • IDC PeerScape Figure

    • Figure: IDC PeerScape: Practices to Successfully Implement Immersive Technologies in Retail

  • Executive Summary

  • Peer Insights

    • Practice 1: Adopt AR/VR Product Visualization to Deepen Customer Experience Online and Build Confidence in Your Products

    • Challenge

    • Example

    • ASOS

    • Amazon

    • Walmart

    • Guidance

    • Practice 2: Use Immersive Technologies to Enhance Store Associates' Training and Foster Collaboration Among Stakeholders

    • Challenge

    • Example

    • Walmart

    • adidas

    • Carrefour

    • Guidance

    • Practice 3: Implement immersive experiences to attract and retain more customers in-store while boosting brand awareness

    • Challenge

    • Example

    • TOMS

    • H&M

    • Guidance

    • Practice 4: Strengthen loyal customers' relationship with immersive experiences that resonate with retailers' core values

    • Challenge

    • Example

    • Nike

    • Clinique

    • Guidance