IDC PeerScape: Practices to Successfully Implement Immersive Technologies in Retail

IDC PeerScape Figure

• Figure: IDC PeerScape: Practices to Successfully Implement Immersive Technologies in Retail

Executive Summary

Peer Insights

• Practice 1: Adopt AR/VR Product Visualization to Deepen Customer Experience Online and Build Confidence in Your Products

• Challenge

• Example

• ASOS

• Amazon

• Walmart

• Guidance

• Practice 2: Use Immersive Technologies to Enhance Store Associates' Training and Foster Collaboration Among Stakeholders

• Challenge

• Example

• Walmart

• adidas

• Carrefour

• Guidance

• Practice 3: Implement immersive experiences to attract and retain more customers in-store while boosting brand awareness

• Challenge

• Example

• TOMS

• H&M

• Guidance

• Practice 4: Strengthen loyal customers' relationship with immersive experiences that resonate with retailers' core values

• Challenge

• Example

• Nike

• Clinique

• Guidance