target audience: TECH BUYER  Publication date: Jun 2024 - Document type: IDC Perspective - Doc  Document number: # AP50959424

How Can Marketers Leverage the Next Era of X-O Applications

By: 

  • Lavanya Jindal
  • MaryAnn Holder-Browne
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: How Can Marketers Leverage X-O Applications

  • Situation Overview

    • Figure: Key Themes that Are Relevant to X-O

    • Figure: Capabilities in Maintaining Customer Trust

    • Figure: Extent of Transformation Required

    • What Is an Experience-Orchestrated Business?

    • Figure: Experience-Orchestrated Business

    • How Can Marketers Take Advantage of Experience-Orchestrated Business Models?

    • Figure: GenAI Use Cases in Marketing

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis