target audience: TECH BUYER  Publication date: Jun 2024 - Document type: IDC Perspective - Doc  Document number: # AP50959424

How Can Marketers Leverage the Next Era of X-O Applications

By: 

  • Lavanya Jindal
  • MaryAnn Holder-Browne Loading

Content



Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Abstract


This IDC Perspective delves into what is an experience-orchestrated business (X-OB), what is the value proposition for marketers, and how they can leverage X-O applications as a competitive differentiator.

"Marketers should seize the opportunity to lead in the era of intelligent experience orchestration powered by GenAI. They should strategically evaluate how they can maximize value from GenAI use cases, leverage this X-OB model, and what pillars they need to strengthen before that," says Lavanya Jindal, senior research analyst, CX, Martech, and Value Streams at IDC Asia/Pacific.



Coverage


Do you have questions about this document
or available subscriptions?