target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey - Doc Document number: # US52564224
IDC's Intelligent Forms and Digital Customer Communications Survey, 2024
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Abstract
This IDC Survey presents key use cases, buying criteria, and key capabilities for web content management software from IDC's June 2024 Intelligent Forms and Digital Customer Communications Survey. The content also delves into the decision-making process regarding spending on website software.
"Organizations are leveraging AI to revolutionize customer interactions, aiming for data-driven personalization and seamless communication," stated Marci Maddox, research vice president, Digital Experience Strategies at IDC. " A significant rise in technology-generated customer communications has been observed, prompting a shift toward digital transformation in customer interactions."