target audience: TECH BUYER Publication date: Sep 2024 - Document type: IDC Perspective - Doc Document number: # US52546024
Retail Reinvention in the Age of AI Everywhere: From Omni-Channel to Future-Forward, Autonomous, and Resilient
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Abstract
This IDC Perspective documents the journey retailers have made from omni-channel beginning in 2009 through digital transformation, AI, and mobile everywhere to the current pivot to AI/generative AI (GenAI), intelligent cloud/edge computing, and AI-powered business. Valuable advice and guidance are provided regarding the critical AI/GenAI use cases and how to start the journey to becoming future-forward, autonomous, and resilient (FAR).
According to Leslie Hand, group vice president, IDC Retail Insights and Financial Insights, "Enabling omni-channel business has required a continual evolution that includes adding net-new applications and systems, but the pivot to AI has only just begun. Now the industry is on a path to becoming future-forward, autonomous, and resilient, leveraging AI and GenAI to take retail reinvention even farther. Retailers can continue to improve on omni-channel by focusing on the customer with the most efficient product flows and engaging employee experiences in mind."