target audience: TECH SUPPLIER Publication date: Jul 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US52445324
IDC CX Path: What Does It Take to Make a CPQ Buyer Switch to a New CPQ?
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Abstract
This IDC Survey Spotlight highlights the results of IDC's 2024 CX Path Survey. Configure price quote (CPQ) solutions are predominantly delivered as software-as-a-service (SaaS) products, often resulting in significant vendor lock-in due to the complexity of integration and the extensive labor required for configuration. The challenges associated with switching CPQ providers include unpredictable costs driven by consumption-based pricing models and a lack of transparency in product road maps. Common complaints highlight issues such as infrequent or delayed feature releases, poor communication regarding future developments, and the introduction of irrelevant features. Furthermore, the strength of partner ecosystems plays a critical role, with many buyers seeking CPQ solutions that offer robust ISV partner networks to enhance their operational capabilities.
2024 is the first year for the CX Path Survey. Survey coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward SaaS buying channels, packaging and pricing options, and in-depth vendor reviews, ratings, and spend and advocacy scores for 13 application markets, including digital commerce, product information management, configure price quote, marketing, advertising, and customer service.