target audience: TECH SUPPLIER Publication date: Apr 2024 - Document type: IDC Survey - Doc Document number: # US52048424
Generative AI–Enabled Martech Adoption Trends Across SMB Organizations
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Abstract
This IDC Survey presentation analyzes responses from line-of-business leaders with martech responsibilities in organizations with fewer than 1,000 employees (i.e. small and medium-sized businesses — SMBs). This IDC QuickPoll Survey on AI-enabled marketing focuses on SMB organizations' current plans, challenges, and expectations regarding the utilization of generative AI (GenAI).
Conducted online during March 2024, the survey (n = 103) gathers information about SMBs' perceptions and strategies concerning generative AI enablement of the martech stack. These findings shed light on the unique challenges and opportunities SMBs currently face as they enter the AI everywhere age.