target audience: TECH BUYER Publication date: Mar 2024 - Document type: IDC Innovators - Doc Document number: # US51907324
IDC Innovators: Video Platform Solutions, 2024
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Abstract
IDC Innovators are emerging vendors with revenue of less than $100 million that have demonstrated success in either a growing technology segment or an innovative new technology approach — or both. This IDC Innovators study profiles BlueRush, Idomoo, MediaPlatform, Vbrick, and Wowza — video platform companies that have developed significant solutions to assist organizations to manage, transcode, publish, and deliver live and on-demand video over the internet, whether for enterprise, education, marketing, media, or consumer use.
"As video platforms continue to evolve, the ease for which video can be created and tied to the user experience is critical to allow every industry to use video to educate, persuade, and communicate with its audiences," says Marci Maddox, research vice president, Digital Experience Strategies at IDC. "The innovators in video technology will adopt new business models and incorporate intelligent capabilities into their solutions to drive the next wave of video adoption."