target audience: TECH BUYER  Publication date: Jan 2024 - Document type: IDC Perspective - Doc  Document number: # US51745524

Regional Responses to GenAI and the Future of Work


  • Amy Loomis, Ph.D. Loading
  • Meike Escherich Loading
  • Anu Mehta Loading
  • Lily Phan Loading
  • Kazuko Ichikawa
  • Gina Smith, PhD Loading


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The IDC Perspective discusses the adoption and impact of generative AI (GenAI) across different regions, including North America, Europe, Asia/Pacific, and Japan. It highlights the regional drivers, challenges, and opportunities in GenAI adoption; its influence on the future of work; and its potential to automate tasks, improve efficiency, and develop innovative products and services. The document also explores the anticipated changes in job roles due to GenAI and provides advice for technology and LOB buyers.

"As organizations evolve business models and job roles across industries and functions, they must take into consideration regional context," said Amy Loomis, research vice president, Future of Work, IDC. "In all the rush to improve employee productivity with GenAI capabilities, organizations need to step back and more thoughtfully consider a global perspective on jobs, job roles, skills, and the governance of work."


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