Europe: Future of Work

This advisory service provides a holistic view of how technology is changing the way we work. Leveraging IDC's Future of Work framework, it focuses on analyzing technology driven transformation in the workforce, workspace, and work culture. It looks at the impact of IDC accelerators such as IoT, AI, Robotics, and AR/VR on how work gets done. Designed for both technology providers and buyers, it provides guidance on technology selection and implementation, as well as vendor assessment. Tech buyers will benefit from advice and concrete examples of how they can leverage technology to successfully navigate their workplace transformation strategies and thrive in the "next normal." Vendors will benefit from guidance in their product road maps and go-to-market strategies.


Markets and Subjects Analyzed

  • Defining work in the next normal
  • The digital workspace
  • Agile working and the reconfigurable workforce
  • Managing and measuring employee experience
  • Automation and intelligent technologies unlocking productivity
  • Lifelong learning: reskilling and upskilling
  • The business impact of workplace transformation
  • Technology adoption and change management
  • The hybrid work model
  • The office of the future
  • Organizational agility and empathic leadership
  • Distributed teams and collaboration

Core Research

  • Thought Leadership Research Documents, addressing workspace, workforce, and work culture transformation
  • Annual Market Analysis Perspective on the Future of Work in Europe
  • Hybrid Work 1.0 MaturityScape
  • IDC FutureScape: Annual Worldwide Future of Work Predictions
  • Bi-Annual Future of Work Spending Guide Updates
  • Assessment of European vendors in Future of Work-related Technology Areas (MarketScapes)
  • Survey Data: Annual IT Decision Maker & Employee Surveys

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. What working models will support organizations to thrive in the next normal?
  2. Where is work? What workplace model can deliver superior business performance and employee experience?
  3. What automation and intelligent technologies will unlock productivity and innovation?
  4. What are the differences in work culture between European countries?
  5. How do you make your organization resilient? How do you reconfigure your workforce to be adaptable to changing customer needs?
  6. What service providers are best positioned to deliver the future of the digital workspace?
  7. What features and functionalities deliver superior end-user experience? How to manage and measure end-user experience.
  8. What will be the design of the office of the future?
  9. How to attract and retain talent.
  10. What is employee wellbeing? How do you measure and manage employee wellbeing?
  11. Is there a disconnect between employers and employees in the future of work? What cultural and leadership style changes are required to remain agile?

Related Links


Meet the Experts
Angela Salmeron

Research Director, European Future of Work

Meike Escherich

Associate Research Director, European Future of Work

Mick Heys

Vice President, Future of WorkSpace & Imaging, IDC EMEA

Roberta Bigliani

Group Vice President, Head of IDC Insights and IDC Future of Work Executive Lead - Europe, IDC