target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Perspective - Doc Document number: # US51630524
Mapping the Maturing Employee Experience Stakeholder Journey
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Abstract
In this IDC Market Perspective, the buyer journey for employee experience (EX) transformation includes an evolutionary pathway through key stakeholders for EX tools and solutions that are rooted in HR but grow to involve the entire organization centered on IT as the steward of the connected data environment. IT’s role and progressive influence underscores the central impact of EX transformation on the extended organization — it also subjects the pace of transformation and solution investment to impacts on IT budgets and spend. Gaining an early understanding of the prospective client’s understanding of and expansion within EX transformation maturity is essential to keep pace with how strong IT’s presence is in EX resourcing decisions and solution spend. The more mature a client is in their stakeholder/buyer journey, the more structural the conversation needs to be to connect the value of EX solutions to insights-backed organizational change and transformation oriented around IT’s role in the data environment.
"EX is breaking free from being a human resources (HR) mandate to involve more diverse stakeholders and impact the whole organization," says Zachary Chertok, research manager for employee experience, IDC. "EX’s expanded footprint is breaking the fourth wall of operational data silos to link them for context in decision modeling and stakeholder alignment. Technology sellers must personalize their customer engagements to meet prospects and clients in where they are in their transformation journeys," he adds.