target audience: TECH SUPPLIER  Publication date: Jan 2024 - Document type: IDC Survey - Doc  Document number: # US51610924

C-Suite Implications for 2024 Martech Planning

By:  Roger Beharry Lall Loading


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This IDC Survey is based on the full international set of respondents of IDC's Worldwide C-Suite Tech Survey, conducted in fall 2023. Respondents included 895 organizations, with 300 respondents from North America, 295 respondents from Asia/Pacific, and 300 respondents from Western Europe. This particular document isolates responses specific from midmarket organizations (with 500–999 employees) and contrasts those against large enterprises (with >10,000 employees) for comparison.

This document focuses on the survey's implications for marketing leaders and, subsequently, relevant considerations for martech suppliers. The document is designed to help tech vendors understand the changing priorities of marketing executives, midmarket marketing teams, and the broader C-suite.

Note: Additional custom data cuts may be produced upon request.


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