target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Perspective - Doc Document number: # US51461623
Sales Force Productivity and Performance Market Dynamics and Vendors for 2024
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Abstract
This IDC Market Perspective examines new developments and trends that will continue to impact the sales force productivity and performance market in 2024. It also provides a non-exhaustive list of vendors that encapsulate the overarching themes that are driving these trends and will continue to influence the sales technology space well into 2024.
“In the evolving landscape of B2B sales, the future belongs to those who embrace the fusion of technology and genuine human connections,” says Michelle Morgan, research manager of Sales Force Productivity and Performance at IDC. “Success will no longer be defined solely by transactions but by the ability to leverage artificial intelligence, data analytics, and personalized engagement to create meaningful, lasting partnerships that transcend the boundaries of traditional business exchanges.”