target audience: TECH BUYER Publication date: Dec 2023 - Document type: IDC MarketScape - Doc Document number: # US51428523
IDC MarketScape: Worldwide Employee Experience for Employee Voice and Sentiment Data Collection Methods 2023 Vendor Assessment
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Abstract
This IDC study for voice of the employee (VoE) and employee sentiment data collection methods profiles technology partners that deliver VoE and employee sentiment active and passive data collection channels. The focus of this document is to provide guidance around a host of use cases for engagement and connection (E&C) while mapping each vendor according to the uniqueness of its point of entry to the market, how it meets client organizational maturity to and through employee experience (EX) transformation, and the peripheral benefits it provides to HR and non-HR functions based on its most common use cases.
Data collection methods are an integral part of engagement and connection. E&C combines communications and employee experience by opening communications and feedback channels for employers to collect, aggregate, and analyze employee feedback and sentiment. Employers capture information around the voice of the employee and employee sentiment using a combination of active and passive touch points. Active touch points include surveys, feedback loops, recognition channels, and communications systems facilitated with the direct intent of consciously soliciting understanding of employees' experiences at work. Passive touch points include resource engagement tracking, task and/or course completion data, and skills generation. Passive touch points contribute data outside of immediate awareness and aggregate it to impact the accuracy of alignment between employee engagement and resource directioning models and the realities of what employees are seeking to drive positive experiences.
"The field of offerings for employee sentiment data collection and aggregation is evolving and expanding," says Zachary Chertok, IDC research manager for Employee Experience, "EX transformation hinges on the dynamic collection, aggregation, and analysis of the voice of the employee, employee sentiment, and communications markers to influence the transition to people-centric operational models. IDC is examining the market for engagement and connection through three distinct lenses: VoE and sentiment data collection and insular analytics, VoE data collection and processing, and the integration of engagement and connection insights analytically into HR and non-HR critical data sets."