target audience: TECH BUYER Publication date: Dec 2023 - Document type: IDC Innovators - Doc Document number: # US51411523
IDC Innovators: Sales Forecasting and Analytics, 2023
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Abstract
IDC Innovators are emerging vendors with revenue of less than $100 million that have demonstrated either a groundbreaking business model or an innovative new technology, or both. This IDC Innovators study profiles Next Quarter, Predictive Insights, and XFactor.io that have developed innovative solutions to assist sales organizations with improving their forecasting, analytics, and go-to-market motions through sophisticated data models.
"Sales analytics is crucial for businesses as it provides valuable insights into sales performance, enabling data-driven decision making," says Michelle Morgan, research manager, Sales Force Performance and Productivity at IDC. "Perhaps most importantly, it aids in forecasting future sales, which empowers decision makers to make informed choices about pricing, inventory management, and sales team performance."