target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC FutureScape - Doc  Document number: # US51281523

IDC FutureScape: Worldwide Small and Medium-Sized Business 2024 Predictions

By: 

  • Katie Evans Loading
  • Jason Blackwell Loading
  • Supriya Deka Loading
  • Daniel-Zoe Jimenez Loading
  • Cynthia Li
  • Stuart Wilson Loading

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Abstract


This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024.

"2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy economic waters pushing the need to automate. As a result, IDC forecasts a spike in SMB IT investments and embarkment on new IT projects as SMBs seek to lean into technology to strengthen their operations and to foster continued growth," observes Katie Evans, research director, Worldwide Small and Medium-Sized Business Markets at IDC.



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