target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: IDC Survey Spotlight - Doc Document number: # US51248023
PXM Narrative Deeply Penetrates the Digital Commerce Market
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Abstract
This IDC Survey Spotlight is taken from the 2023 SaaSPath. SaaSPath added questions about several new software categories in 2023, including product information management (PIM) and product experience management (PXM). SaaSPath data underscores a deep market penetration of the PXM narrative beyond commerce roles, indicating a maturing digital commerce sector keen on delivering enriched product experiences.