target audience: TECH SUPPLIER Publication date: Jun 2024 - Document type: Market Share - Doc Document number: # US50880324
Worldwide Persuasive Content Management Applications Software Market Shares, 2023: GenAI Brings Change to Content Systems and Vendors
Content
List of Tables
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC study contains market shares for the worldwide persuasive content management applications software market for 2023 software revenue. It includes commentary on growth of the market, emerging digital experience trends, and actionable advice for website software, digital asset management, video platform, product content management, digital adoption platforms, and content marketing technology suppliers.
"The introduction of generative AI expands the value of content creation and management to improve productivity and assist customer needs," states Marci Maddox, research vice president, Digital Experience Strategies at IDC. "Highly performant and digitally accessible websites, authentic and rights-managed digital assets, and interactive rich media will continue to be relevant for better customer experiences."