target audience: TECH SUPPLIER  Publication date: Jan 2024 - Document type: IDC Survey - Doc  Document number: # US50879623

C-Suite Tech Survey, 2023‐2024: AI Considerations and Midmarket Perspectives for Marketing Leaders

By:  Roger Beharry Lall Loading


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This IDC Survey is based on the full international set of respondents of IDC's Worldwide C-Suite Tech Survey, conducted in fall 2023. Respondents included 895 organizations, with 300 respondents from North America, 295 respondents from Asia/Pacific, and 300 respondents from Western Europe.

This specific document examines responses from midsize organizations (500‐999 employees) and juxtaposes them with those from large enterprises (>10,000 employees) for comparison. It delves into the survey's implication for marketing leaders and, consequently, offers pertinent insights for martech providers.

This document is focused on the issues surrounding the integration of AI into the martech stack and is designed to assist technology vendors in comprehending the evolving priorities of marketing executives, midsize marketing teams, and the broader C-suite.

Note: Additional custom data cuts may be produced upon request.


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