target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Presentation - Doc  Document number: # US50879524

IDC Market Glance: Advertising and Promotional Technology for Growth, 1Q24

By:  Roger Beharry Lall

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Abstract


This IDC Market Glance delves into the realm of "advertising and promotional technology for growth," offering a high-level overview of the diverse array of vendors tailored to catalyze business expansion. Unlike nurture-oriented marketing campaign management platforms or branding-centric advertising technologies, these tools are designed to prioritize initial outreach and audience engagement. They are finely tuned to address the needs of businesses at the early stages of the sales funnel, facilitating impactful interactions across a spectrum of channels. They serve as indispensable assets for marketers striving to make a compelling impact in today's crowded landscape.

The IDC's 2023 Worldwide CEO Survey highlighted "growth" as the Word of the Year, reflecting the pervasive focus on expanding business horizons across all sectors. In today's dynamic landscape, whether it's a fledgling start-up securing its first breakthrough deal, a rapidly growing scale up seeking greater visibility, or an established enterprise aiming to bolster its market share, marketers find themselves at the forefront of driving new opportunities. However, in the midst of crowded markets and evolving consumer preferences, the question arises: What technologies should marketers embrace to effectively navigate this terrain and capture attention?



Coverage


Subscriptions Covered

Advertising Technologies and SMB Marketing Applications


Companies Covered


Regions Covered

Worldwide


Topics Covered


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