target audience: TECH SUPPLIER Publication date: Jan 2024 - Document type: Market Presentation - Doc Document number: # US50765824
Industry Personas Handbook: Worldwide Manufacturing, 2024
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Abstract
This IDC Market Presentation provides technology vendors with a better understanding of the roles of buyers in their targeted manufacturing organizations. It aims to answer the following questions:
- Who are the key roles I need to address with my offerings, marketing messages, and sales campaigns?
- What are their strategic priorities, day-to-day activities, major pain points, and challenges?
- What are their KPIs?
"Identifying relevant key roles in targeted manufacturing accounts and understanding their pain points and KPIs — rather product features and functionality — is key to sell business value," said Stefanie Naujoks, research director, IDC Manufacturing Insights Europe.