target audience: TECH BUYER Publication date: Mar 2024 - Document type: IDC TechScape - Doc Document number: # US50754423
IDC TechScape: Artificial Intelligence Technology for Commerce, 2024
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Abstract
This IDC TechScape provides a systematic assessment of selected AI-powered technologies available to brands and retailers to streamline their commerce operations. The IDC TechScape model is designed to capture progress in the adoption of emerging disruptive technologies, mainstream technology buyer alignment with current industry best practices, and support technologies that promise to deliver operational advantages to organizations that choose to adopt them.
"Today's commerce is digital and omni-channel. Brands and retailers are expected to deliver channel-agnostic, real-time contextual customer journeys. Data is more important than ever, so analytic tools make sense of it, streamline commerce, and deliver great customer experience. AI is a key component of the technology powering today's modern commerce platforms," said Filippo Battaini, research manager, IDC Retail Insights.