target audience: TECH BUYER Publication date: Jul 2023 - Document type: IDC Perspective - Doc Document number: # US50754223
Sonepar: Creating a Global B2B Omni-Channel Platform
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Abstract
This IDC Perspective analyzes how Sonepar (a B2B distributor of electrical products, solutions, and related services) embarked on an ambitious transformation journey to introduce a global omni-channel business model through the implementation of a unique digital platform. The report highlights the initial challenges the group faced, the steps in the transformation journey developed in collaboration with digital consultancy company Publicis Sapient, and the goals achieved through the transformation journey.
"Customer expectations are evolving, and delivering seamless, consistent, and channel-agnostic customer experiences becomes key, whether you operate in B2B or B2C," said Filippo Battaini, research manager, IDC Retail Insights. "This case study shows how its transformation journey enabled Sonepar to take control of the customer journey globally and across touchpoints to deliver a customer experience that aligns with the group's strategic objectives."