target audience: TECH BUYER Publication date: May 2023 - Document type: IDC MaturityScape Benchmark - Doc Document number: # US50426223
IDC MaturityScape Benchmark: Content-Centric Workflow 2.0 in the United States, 2023
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Abstract
This IDC study presents the results of IDC's November 2022 Content-Centric Workflow in the United States Survey and should be viewed as a supplement to IDC MaturityScape: Content-Centric Workflow 2.0 (IDC #US47774322, August 2022). Together, they provide a comprehensive overview of IDC's content workflow maturity model. This document enables organizations to:
- Evaluate current content-centric workflow infrastructure and capabilities.
- Benchmark their workflow maturity against the maturity level of their peers.
- Uncover gaps and realize opportunities to improve content workflow and the business benefits therein.
- Identify the steps they need to take to advance to the next stage of maturity.
"Content-centric workflows thrive when there is leadership who understands that content management is core to the overall 'big picture' of the business," said Amy Machado, research manager, Enterprise Content and Knowledge Management Strategies at IDC. "It can create opportunities to create new products or find revenue streams. When it's considered a part of the broader strategy and business outcomes, content management — powered by AI and automation — can help a company be a market disruptor."