target audience: TECH SUPPLIER Publication date: Feb 2023 - Document type: Market Presentation - Doc Document number: # US49880123
Industry Marketing Handbook: Worldwide Retail 2023
Content
- 45 slides
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Abstract
This IDC Market Presentation provides the Industry Marketing Handbook, which is designed to support technology vendors' marketers in building their marketing narrative for the retail industry. It can be used to tailor messaging to industry-specific challenges as well as build pertinent stories and campaigns that resonate with prospects and customers.
"Successful marketing campaigns talk to retailers' priorities. Tech providers' marketing should prove how their company products and services contribute to solve retailers' business challenges, enabling them to innovate and thrive in the market," said Filippo Battaini, research manager, IDC Retail Insights.