target audience: TECH SUPPLIER Publication date: Dec 2023 - Document type: Market Presentation - Doc Document number: # US49874823
Industry Buyers Handbook: Asia/Pacific Healthcare, 2023
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- 36 slides
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Abstract
This IDC Market Presentation aims to help technology vendors understand what drives buyers within the Asia/Pacific healthcare industry in their technology purchasing decisions. Vendors can use this handbook to:
- Identify the current trend-specific technology focus of buyer organizations
- Align the company’s proposition to buyers’ strategic priorities
- Position the technology offering to respond to buyers’ business objectives
- Develop a compelling narrative that resonates with buyers’ requirements
Technology vendors’ executives in areas, such as marketing, sales, and product strategy, can leverage insights from this handbook to inform and formulate their approach with buyers within the Asia/Pacific healthcare industry. Insights provided in this handbook are largely based on IDC survey data and leverage senior IDC analysts’ knowledge, IDC research, and ongoing conversations with key industry players.
“The Asia/Pacific healthcare sector is evolving at a rapid pace, mostly driven by emerging technologies and the need for patient centricity. As healthcare providers prioritize their investments in increasing workflow efficiency, enhancing clinician experience, and improving patient outcomes, it is imperative for tech vendors to align with care organizations’ tech adoption trends, investment priorities, and use cases,” says Manoj Vallikkat, senior research manager, IDC Health Insights.