target audience: TECH BUYER Publication date: Jun 2023 - Document type: IDC MarketScape - Doc Document number: # US49707723
IDC MarketScape: Worldwide Sales Enablement Software 2023 Vendor Assessment
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Abstract
This IDC study provides an assessment of the leading sales enablement software vendors and discusses the criteria that are most important for companies to consider when selecting a sales enablement solution.
"To keep up with the evolving demands of a hybrid workforce, sales enablement providers continue to innovate and expand their capabilities," says Michelle Morgan, research manager for Sales Productivity and Performance at IDC. "To succeed in today's market, providers need to prioritize agility and scalability, ensuring they are able to meet the specific needs of a diverse marketplace while accommodating growth and evolving digital business requirements."