target audience: TECH BUYER Publication date: Sep 2022 - Document type: IDC PeerScape - Doc Document number: # US49490522
IDC PeerScape: Practices for Developing a Successful Customer Experience Initiative
Content
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC PeerScape describes practices for developing a successful customer experience initiative.
"A successful customer experience program goes from first customer touch to customer loyalty to customer service," says David Weldon, adjunct research analyst with IDC's IT Executive Programs (IEP). "Customer engagement is fundamental to the entire situation; early on, it is less important, but further along the journey, when you have more customer information, its importance increases."