target audience: TECH SUPPLIER Publication date: Jun 2023 - Document type: Market Forecast - Doc Document number: # US49345322
Worldwide Price Optimization and Management Application Software Forecast, 2023–2027
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Abstract
This IDC study provides an initial forecast for the worldwide price optimization and management applications software revenue from 2023 through 2027.
"The past few years have been very challenging on pricing teams to keep up with changing input costs, inflation, and supporting new digital commerce initiatives. As companies become digital businesses, the barriers to implement a price optimization and management application will decrease, while the need to manage pricing complexity will increase. IDC forecasts the global market for price optimization and management will grow at 12.7% to become a $2.0 billion market in 2027," said Mark Thomason, research director for Digital Business Models and Monetization with IDC.