target audience: TECH BUYER Publication date: Sep 2021 - Document type: IDC MarketScape - Doc Document number: # US47412821
IDC MarketScape: Worldwide Content Management Systems for Persuasive Digital Experiences 2021 Vendor Assessment
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Abstract
This IDC study provides an assessment of the principal content management systems used for persuasive digital experiences and presents the criteria most important for companies to consider when selecting a content management solution. This assessment discusses both quantitative and qualitative characteristics that explain success in the authoring and delivery of personalized content within a brand or consumer website, mobile web app, or other digital delivery channels. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another. The study highlights the factors expected to be the most influential for success in the market during both the short term and the long term.
"The recent unprecedented disruption on business shifted more services online, placing an increased demand for scalable persuasive digital experiences," said Marci Maddox, research director, IDC's Digital Experience Strategies program. "Organizations cannot afford to dismiss the technology that is at the heart of the digital experience — modern content management systems streamline the content value chain and orchestrate customer engagement across many digital channels. The content creation and delivery process can now be augmented with automation, intelligence, and flexibility to better engage the customer at the browser, mobile device, social sites, and more."