target audience: TECH BUYER  Publication date: Feb 2024 - Document type: IDC PeerScape - Doc  Document number: # EUR151818024

IDC PeerScape: Practices to Improve Sales Efficiency and Enhance Customer Experience in the Aerospace Industry

By:  Mark Casidsid Loading


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This IDC PeerScape outlines three practices to enhance sales efficiency and improve the customer experience in the aerospace industry:

  • Leverage industry-specific marketplaces to enhance transparency, sales efficiency and CX
  • Use extended reality (XR) technologies to make product configuration more responsive and engaging
  • Utilize self-service platforms to automate tasks and provide up to date and relevant product information

"The aerospace sector is characterized by a high degree of regulation, product complexity, and emphasis on long-term business relationships. Driving sales efficiency and enhancing customer experience through digital technology will be a key differentiator for manufacturers globally," said Mark Casidsid, senior research analyst, IDC Manufacturing Insights.


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