target audience: TECH SUPPLIER Publication date: Oct 2024 - Document type: Market Presentation - Doc Document number: # EUR151646224
Digital Market Analysis Across EMEA Countries: DACH Perspective
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Abstract
This IDC Market Presentation, part of the Digital Market Analysis Across EMEA Countries series, provides technology vendors with key digital business data and trends for Germany, Austria, and Switzerland (DACH). Starting with a focus on the macroeconomic and digital regulatory scenario affecting the region, this report provides a synthetic view of the digital market in DACH, from digital technology investments to organizations' digital business maturity, key business outcomes, skills gaps, and KPIs related to digital initiatives.
It also provides an overview of the ecosystem and deals of digital-native businesses (DNBs) in the region. It also highlights companies' adoption of emerging technologies and the budget allocated to them. It concludes with key recommendations for technology vendors to target their go-to-market strategies in the region.