target audience: TECH SUPPLIER Publication date: Nov 2023 - Document type: Market Forecast - Doc Document number: # EUR151360323
European Communications-Platform-as-a-Service Forecast, 2023–2027
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Abstract
This IDC Market Forecast assesses the European CPaaS market for 2022 to 2027. It provides insight into the underlying forces impacting this market in the forecast period.
"Despite macroeconomic challenges in the region, the CPaaS market is expected to show solid growth in the years ahead as the benefits of highly customizable and affordable cloud communications enable businesses to optimize customer engagement as well as operational efficiencies, which will continue to grow demand," said Melissa Holtz-Fremeijer, research manager, IDC European Enterprise Infrastructure and Communications. "In a crowded marketplace, CPaaS providers will need sound GTM and partnership strategies in addition to seeking differentiation, where generative AI, especially GenAI, will become an indispensable ingredient from a product portfolio angle."